Opened in 2011, Tirana East Gate Mall made history as the first modern shopping center in Albania. Tirana East Gate Mall is a 50,000 square-meter, multi-use commercial development that offers visitors an impressive array of features including shopping, restaurants, and social/entertainment venues such as a cinema complex and fitness facility. Located in a prime area of considerable economic potential, the center not only serves growing residential areas to the Southeast of Tirana, but it also provides further stimulus to the local economy. The center has succeeded in attracting many new international brands, who will introduce themselves to the Albanian consumer audience.