The design philosophy behind Parque Comercial Jerez is rooted in the historic flamenco tradition of the city. With the existing facades of the Parque de Medianas that outline the plaza standing as passive background, Parque Comercial Jerez emerges as the flamenco performance. The design philosophy reveals itself with the use of vibrant colors, strong organic forms, and horizontal lines that mimic the motion and spirit of flamenco —as well as echoing the motion of the vehicular traffic circulating the site. Variations in color and materiality on the facades of the building and in the paving represent the musical notes of the dance performance. Spectacular roof canopies float over this “dance” while providing rain and sun protection for pedestrians below. Parque Comercial Jerez is a pedestrian-oriented lifestyle center that teems with motion, vibrancy, and life.